About

Maximum Altitude Media

We’re a dedicated team passionate about marketing for small businesses, committed to developing creative solutions that help you thrive and adapt. In an ever-changing world, we focus on guiding you through challenges with strategies tailored to your unique needs.

From BMX to Business

The Ride behind Max Alt Media

As professional BMX athletes and co-founders of Maximum Altitude Media, we understand the importance of building a strong, lasting digital presence. We’ve taken the discipline and dedication from years of competing and channelled it into helping small businesses grow through creative content and effective lead generation.

Our mission is to build sustainable marketing pathways that feel authentic and deliver real results. We know every business has a unique story, and we’re here to help tell yours in a way that resonates and connects.

In today’s world, every brand needs more than just exposure; it needs the right momentum to reach the next level.

Cole McOnie

Cole McOnie

Co-Founder, Content Director, and Performance Director

Rico D'Anvers

Rico D'Anvers

Co-Founder, Strategic Director, and General Operations

Small Business Marketing Strategy

Small business marketing is all about building personal connections and engaging with your community. We guide customers on a journey that begins with their first awareness of your brand, navigating through strategic touch points – what we call the marketing funnel – until they’re ready to take action. Our aim is to optimise each stage of this journey, making it seamless and effective for potential customers to choose your product or service. Below, we’ll share how we bring this approach to life.

Awareness

The first stage in any marketing strategy is to increase awareness and get eyeballs on your business. If you don’t tell people about what you sell, ultimately, they won’t purchase from you. This can be achieved online through paid advertisements, search engine optimisation, and social media.

Interest

The interest stage is where curiosity evolves into deeper engagement, encouraging potential customers to explore your offerings further. By crafting engaging content and maintaining a compelling online presence, you keep their attention and build the foundation for lasting connections.

Evaluation

As potential customers view your website, read your reviews, gaze over your previous work, and ask around about you, they are making an evaluation on whether you are a suitable fit for them. This is why branding, having a professional website, being present on social media, and appearing confident in your product is crucial to the success of your business.

Trial

Despite all the hard work you’ve already put in to build credibility for potential customers, many will still be apprehensive to purchase from you (especially if your product or service is expensive). To overcome this, giving a free or refundable trial, free product, free guide/checklist, or alternative means of letting people experience can work great!

Adoption

If you achieve all these steps successfully, it is likely that you will convert potential customers into real customers. Deploying all these stages effectively is where Maximum Altitude Media’s expertise come in. Adoption is much more likely to happen if your business has built trust, credibility, and showcased a snippet of your work.

Your customers interact across multiple digital platforms

In the modern digital era, relying solely on your website for marketing small business growth isn’t effective; knowing how to maximise each platform, whether through social media or search engines, is key to reaching your target audience and making the most of your marketing dollars.

Need help marketing your small business?

Flick us a line to see if we can help